Exploratory Factor Analysis on Bancassurance Attributes

نویسندگان

چکیده

Background: The rising market competition and demand for innovative need based products by customers have compelled the banking industry to look alternative cost-effective product services. integration of insurance with banks will contribute more economy. Purpose: Bancassurance has a tremendous acceptance growth across nation. It is know their customer perceived value over various bancassurance upon outcomes, may be adjust needs beneficiaries. Design/Methodology/approach: study an empirical descriptive in nature. primary data collected through well-designed structural questionnaire. Overall, 500 questionnaires were distributed received from sample respondent under census method. Findings: observed that impact reliance factor on Core factor, Comfort Support high. Whereas, Benefit Value, Core, was low... Conclusion: Based result discussion, it concluded management administrators pay special attention measures service such as, “Assured return” “Provide benefit” satisfy beneficiary.

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ژورنال

عنوان ژورنال: International journal of management and humanities

سال: 2022

ISSN: ['2394-0913']

DOI: https://doi.org/10.35940/ijmh.l1523.099122